Free Consultation
Go over all your business questions with an experienced coach.
Get your business questions answered in this free 60-90 minute consultation with one of our AIMM Consultants. No matter what hurdle your construction company is facing – marketing, bookkeeping, hiring, operational, production efficiency, software, estimating, and many more – AIMM (Am I Making Money) has a solution!
Free – 60-90 minute consultation
The Contractor's Assessment
We take a deep dive into your business, processes and numbers, and give you a real plan for growth and success.
Building a multi-million-dollar company is no small task; it involves putting a structure in place of systems and procedures that will result in profitability and growth. At AIMM, we help contractors build the necessary systems and procedures to grow their business and become more profitable. We start this process by working with our clients to gain a complete picture of how their business is currently operating.
Once we have gathered the necessary data, we can make quality, objective recommendations about the Client’s business and help them start on the journey to improve their businesses and lives. We call this initial evaluation service the Contractor Assessment.
We begin by collecting data from the company’s owner about their current operation, personnel, systems, procedures, and financial records. We then have a series of meetings to review each area and gain a full understanding of the company’s operations as well as the specific goals and objectives of the owner and other decision-makers.
Price – $1,000 for first month + AIMM Software setup
$200/month thereafter
Business Foundation Program
We focus on getting your business fundamentals on track. A key objective is to improve profitability immediately.
The Business Foundation Program (BFP) is a 12-week intensive business training program. This program will focus on business fundamentals – including operational, financial, and production training. The Client will receive all necessary software, materials, and tools to conduct this training.
The program starts with the deliverables from the Contractor Assessment (CA), where the AIMM Consultant will now have a full understanding of the Client’s current operation, personnel, systems, and procedures. After that, the Client will be trained on using the proprietary AIMM System software to build out the operational elements of their company. These elements include the marketing, sales, and production pipelines, structuring their finances and creating a budget, estimating procedures, organizing, scheduling, and training crews, setting job profit goals, and using the Week At A Glance tool to know how much money is made each day.
A key objective of the BFP will be to improve profitability immediately. The results of the Contractor Assessment will have identified at least one key area where this is possible. The Client and their AIMM Consultant will work on this objective until completion. This will allow the Business Foundation Program to be a self-funding investment.
Price – $5,000
$500/month thereafter
AIMM Software
Tools to Help You Track Jobs, Customers and Know If You Made Profit Every Day.
Our software was created by working contractors, and has been used to manage and grow our parent company for decades. We have the only system that shows you on a daily basis if you’re making money on every job, even if you have dozens going on at the same time! We’ll show you how! Easily and Accurately.
Finding a CRM that has all the tools that contractors need to run their business can be challenging. Even if you find something, the learning curve can be so steep that it’s hard to use it on a daily basis. That’s why we created our own. The AIMM CRM is fully tailored to the contracting industry and is easy to use. AIMM System helps you track your leads throughout your business so nothing is missed and your marketing dollars are well spent
Price: $59/month
Price – $500/month
Our Workshops
transforming your business and your life.
The founder, Terry Morrill, will present a new way to view contracting, utterly different from how most contracting companies operate. This new system and software is the culmination of over 20 years of codifying procedures that can create multi-million companies without a degree in business. It will take hard work and dedication, but you will reach your destination if the principles are applied.
There are three main reasons why 95% of all contractors fail to create a company of value. By this, we mean a company that can be sold, or the owner can receive a six-figure income while not actively involved with daily operations.
Did you know that 95% of all contracting companies do not survive longer than 5 years? It’s true! In this workshop, you will learn the 3 main reasons that only 5% of contracting companies survive and grow to become a profitable business. You will learn how to avoid the pitfalls of the 95%, and how to plan for the future of your company. Along the way, you will also why it is so very important to surround yourself with excellent employees who completely take care of their responsibilities, without you needing to babysit them all the time. To grow and succeed, an owner must be able to hire effectively, and to hand off tasks, or “hats”, that the owner is currently doing to other employees. You can’t do everything! This process of shedding hats and creating more room for yourself to work ON your business, instead of IN your business, is the only way to build a long-term sustainable company. We’ll show you how!
We all know that in order to get jobs and make money, you have to reach your customers and effectively sell your products and services, and then deliver them. We also know how important Customer Service is, and that taking care of your customers should always be top priority. But, in today’s contracting world, it is all too common to neglect good communication with your customers. Appointments get missed or delayed, prices change and the customer isn’t notified correctly, phone calls get missed, and so on. In this workshop, we will show you how to set up a Marketing Pipeline to help you correctly handle your customers, and make sure that they always get white-glove service from beginning to end.
In any business, whether it’s a landscape contractor or a shoe manufacturer, there are 5 Vital Numbers that track the financial health of the company. Knowing, tracking, and analyzing these 5 numbers is an important step in becoming a true Business Owner. In this workshop, you will learn what the 5 Vital Numbers are, where to find them for your own business, and why they are important. You will learn to use the 5 Vital Numbers to calculate the true financial health of your company, and to help you plan for future growth and profit.
For any company, there is a single factor that drives the profitability of the business. It is often called the Economic Engine, and it is the single most important variable that must be tracked and analyzed to see if the company is doing well or not. In the contracting world, Unit Price or Markup Percentage are very commonly used as the Engine. In this workshop, you will learn why the AIMM System uses Gross Profit, and also adds a time element: Man Days. The real Economic Engine a company should use is Gross Profit per Man Day (GPMD). You will learn how to calculate the GPMD for your company, and why it gives you greater control over the profitability of your jobs and your business as a whole.
Producing the correct price for your work is vitally important for a business. In this workshop, you will learn about the two most commonly used methods of estimating in the contracting world – and why both of them fail to give your business the power to control profitability. Using the AIMM System, estimating by GPMD, you will be able to estimate correctly to ensure that you completely cover your costs and have some profit left over to allow your business to grow and prosper, while also giving your customer the best possible bang-for-their-buck.
Even if you estimate correctly and you know your numbers very well, your company will still not produce good profit if your crew are not efficient. In this workshop, we analyze how efficiency effects your business numbers and profitability. You will learn how to target your production crews and get them to produce efficient and high-quality results. You will also see a demonstration of a software tool exclusive to the AIMM System program – The What If Tool. Using this tool, you can project different scenarios for your company. For instance: What would happen to your business numbers if your crew members worked an extra day each week? What would happen if you hired 2 or 3 more production employees? What would happen if they increased efficiency by 25%? With the What If Tool, you can answer all of these questions, and many more.
Good bookkeeping is the basis of having good numbers for your company. In order for you, the business owner, to make the right decisions for your future, you have to have the right information (data) to base those decisions off of. That is what good bookkeeping does – it gives you the power to control your company’s future. Too many contractors look at bookkeeping as a necessary evil that only allows them to pay the correct taxes at the end of the year. In this workshop, you will learn how your bookkeeping can allow you to take charge of your business and to manage your company numbers for profitability.
The single biggest problem in the contracting world today is labor – getting enough crew members hired, and getting the right crew members who are willing to work hard and efficient. Everyone knows that – but, what many contractors miss is an important question that they should first be asking themselves: “Why do I need more workers?” In this workshop, you will learn why that is an important question, and how to look at your company’s production from a different viewpoint. We all know that hiring is a pain, training is a hassle, and adding more equipment, trucks, and everything else to support a larger crew is all a lot of work. What if there was a better way? There’s a very good chance that there is a better way for your company, and in this workshop you will learn how to find out.
Price – $100
Peer Groups
Our Members Help Each Other and Compare Programs, Tips and Data.
Now it is time to work with like minded contractors in the same trade but different geographical location.
This is the last step of the program. Once you have the software up and running, have learned the basic principles of the AIMM system, and have a program to move forward, you can join a Peer Groups. Each group has members. Within that group, there will be 3 teams, or each member will have a buddy. You can compare information, successful and failed programs, sales, and marketing tips and financial and production data.
Each buddy will be from a different geographic area but will be in the same basic trade and the same relative size.
An AIMM coach will monitor the bi-monthy meetings. The principal purpose of these meetings is to help one work towards the targets they’ve created for themselves to build a multi-million dollar company. The group members can keep each other accountable for these targets.
There are thousands of documents, checklists, job descriptions, forms to start and complete jobs that can be used and shared.
Having a non-competitive partner with the same ambitions and goals can be very fruitful.
Price – $200/month
Crew Management Training
nd the efficiency of your crews with our easy to follow program.
Our crew management training course will drastically change your business forever. Through decades of experience, we’ve codified the exact ways to train your crews, regardless of profession, so that crew retention is a worry of the past. Most customers save an average of $18,000 in their first year of implementing our system.
Our Training includes:
Price – $2,000
AIMM Marketing
We Help You Get More Sales and Profit, Not Just Empty Leads and Promises
AIMM Marketing does things differently. We’re the only marketing agency focused on getting you sales, not just empty leads and promises.
AIMM Marketing specializes in creating personalized marketing plans for contractors. By offering an à la carte approach to our services, we can custom-tailor your marketing plan to your specific needs- so you’re never left paying for what you don’t need.
Our marketing team specializes in all areas of marketing for contractors. Our team of in-house marketers have 20+ years of experience successfully marketing in the contracting industry.
This package entails a custom tailored website concurrent with the clients specific needs. We first start by creating a website design prototype. This includes competitor research and analysis and heat mapping. Once approved, we move on to building it. Before your new site goes live we link it to your marketing tools and rigorously test the usability, functionality and responsiveness of your new site.
Website Creation Includes:
Web design
Mobile design
Responsive Site Implementation
Heat mapping
Site speed optimizations
Service forms created
Web Hosting
Live Chat Implementation (optional)
*Copywriting available for an additional charge
Price: One-time payment of $2,500-$5,000 depending on specific needs
We help you take control of your business with our comprehensive maintenance package. Want to add a new blog to your site? Need a report on how well your organic traffic is doing? No problem! We offer a white glove approach to managing your website so you don’t have to worry.
Maintenance Features:
Monthly Statistics
Keyword implementation
Reporting and Analytics
Reputation Monitoring
24hr turn around on web changes (up to 5 changes/month hourly charges after)
Price: $500/per month
We specialize in Pay Per Click Advertising for the contracting industry. Our team is well-versed in creating successful PPC campaigns to target your specific customer demographic. Using the latest technology, we are able to see what keywords would be beneficial to target for your industry and create a specific plan to help you rank for them. From there, we create an ad plan that will lead the best ROI for your business. We handle all of the below PPC Ad types:
PPC Package Features:
Keyword Research and Analysis
Google My Business Accounts created
Search Ad creation
Remarketing Ads
Display Ad Creation (optional)
Landing Pages created
Ad daily management
Price: 15% of Ad spend
Ad budgets under $5,000 per month is a $750/month minimum
Search engine optimization is the backbone of website marketing. Without a strong foundation and a team well-versed in SEO in your particular field, your advertisements can be D.O.A. We help you get your website seen by real customers and build brand awareness in your community. From content creation to website optimization, we can help you increase and capitalize on the leads coming into your site.
SEO Package Features:
H1 and Meta Tag Implementation
Website analysis
Competitor Analysis
Keyword Research
Back-link audit
Business Profile Listings Creation
Keyword optimization
Positive Back-link creation
Monthly content creation
Press releases created
Price: $1,500 per month
In 2021, an online and social presence is crucial in all areas of business. The average customer wants to connect on a personal level to the business they want to patronage. We can help you stand out from the rest of the crowd and capture your audience’s attention. We can help you grow your brand awareness and generate a new functioning lead source.
Social media is also a great way to engage with the community and share announcements and updated about your company. We offer setup and management service to keep your presence fresh and modern.
Social Media Management Includes:
Platform Setup
Weekly social media posts per site
Brand Awareness setup
Landing Page set up
*Additional posts and content creation available upon request
Price: $500 flat rate setup / $500 per month
Keeping your customer base up to date on services and promotions is a great way to turn cold leads hot. We can help set your company up with an email campaign service and create targeted emails for each step in your sales funnel. We can help create engaging content and repetitive interaction with your audience to make sure no hard-earned lead slips through the cracks.
Email Marketing Includes:
Email marketing platform implemented
Automatic email campaigns created and implemented
Weekly Email blasts
Email customer lists available
Price: $1,000 per month
In this day and age, having a strong presence on review platform sites is vital. On average, 48% of potential customers check Yelp in particular before visiting a business. Yelp, Houzz and other review platforms are a tremendous lead source to capitalize on. However, it can be difficult to get your companies profile established with enough positive reviews to make an impact with a homeowner.
We can help establish your brand across review platforms so you can start generating leads organically. Through our program, you can start accruing 5-star reviews on a weekly basis and increase your leads dramatically.
Our Yelp Package includes:
Profile set up across review sites
5-Star review staff training program
Negative review management
Ads created (optional)
Price: $1,000 set up fee / $500 per month
Facebook Advertising is a fast growing advertising platform that enables you to target customers within your demographic on their own turf. Facebook advertising helps you grow your brand awareness and enables you to connect with potential customers that have yet to engage with your business. You are also able to prequalify leads with forms so your internal admin staff can have all the data they need to set an appointment.
Facebook Ad Package Includes:
Facebook business account creation
Create lookalike audiences created
Split test advertisements
Daily Ad management
Price: 15% of Ad spend
Ad budgets under $5,000 per month is a $750/month minimum
AIMM Bookeeping
We Help You Get More Sales and Profit, Not Just Empty Leads and Promises
Sane Financial Books
Sane Bookkeeping for AIMM Clients is a full bookkeeping service that specializes in the contracting industry, with particular focus on clients who use AIMM’s management and estimating software. We only utilize Quickbooks Online and any other program that integrates with it.
Our strength is in evaluating your current situation and helping you implement the systems you need to get the management information necessary for you to manage your company. We can do all or part of the work and we’ll spend time training you as needed.
Our team has a combined experience of over 25 years in doing bookkeeping for contractors.
“Working with AIMM has been such a game changer for us. I’ve been wanting answers for my business for a long time. Since we started working with AIMM, our return on investment has been huge. We went from having a decent top line revenue but the profit wasn’t there, to really understanding our numbers. Most importantly, we’re profitable now. ”
Dave Misterly & Alison Mack
Aqualife Ponds
Tansform Your Business
Transform Your Life
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