Terry Bio 2

Terry Morrill, founder of the AIMM System and the owner of Pacific Outdoor Living. 

About Us


This website was created when we started to look at our next expansion step. We could set up franchisees, we could open more offices around Southern California, we could purchase or merge with other companies or we could codify what we have learned through a VERY painstaking process of surviving and then growing and put it into a format that would allow us to share that knowledge with others. We choose the latter.

During our 20 years in this business we have developed organizational systems that save money, we have developed a revolutionary estimating and management software system that exposes the basic FALSEHOOD that exists in most other such systems. This system gives a business owner the power to KNOW on a DAILY basis if he is making money (NET PROFIT) at the end of each day whether he is managing one job or 100 jobs.

After discovering this falsehood, we were going to release it as a software product, but I soon realized that contractors need a successful formula for marketing, selling, hiring, org charts and training. We somehow worked out most of those formulas, so why not put it together in one complete package with a step by step route of how to get there?

As a company we have made every mistake in the book but through persistence we have come out the other side. We built a company from 4 people to 100 people doing revenues of nearly 15 million dollars, then hit hard times and struggled to make any money at all. We retooled and made the company profitable again.

This website is laid out to give you a step-by-step plan on how to build a million dollar or multimillion-dollar company. It will warn you of the pitfalls and guide you through tough times.

Not everyone that starts this journey will be successful, but most will if they are honest, willing to learn and be diligent. I wish you a fun and exciting journey.

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